However, this gives you a great place to start.Īs you refine your keywords, you’ll want your keyword string to follow these guidelines:
Now, not every suggestion will be a good one that you’ll want to use. As you start to do this Amazon’s intuitive search will begin to drop down suggestions. Once you’re there just start typing in your keywords into the search bar. Again, you’ll want to make sure that your book fits into this segment of your genre. So that might be Crime Fiction or Suspense. And, if appropriate, pick one that isn’t too packed with books. Right under your genre you’ll see more drop downs. Once you’re there, you’ll see this screen: Next, select whatever genre you’re in, so for this test, let’s use “Mystery, Thriller & Suspense.” So first select Kindle Store from the dropdown, leaving the search bar blank, and click the orange search button. It also provides better data since so many books are only available in an eBook-only format. Additionally, searching on the Kindle side of Amazon offers a much more accurate assessment of Amazon keywords. And searching “mystery and suspense” on the main Amazon site instead of digging down into the Kindle area specifically will net you very different (and largely inaccurate) results.
Start with a keyword search on the Kindle side of the Amazon website. One of the first things you’ll want to do is find keywords to use on your KDP dashboard. But now it’s time to learn more about Amazon’s search function and how it has changed. And while it’s a tad less obvious, you can achieve this by tying your book to ideas that readers may be interested in – like paranormal elements, specific settings, or complex family relationships they can relate to. You can follow a similar path for your works of fiction too. New terms like “bullying” and “helping my teen” continue to prove far more popular. If you have low competition and a low sales rank (low means you’re selling a ton of books) that’s golden!Īdditionally, I suggested that she remove all references to “death” and “suicide” from her Amazon keywords and instead focus on how parents might be interested in her message. Note: that’s the difference between low numbers in a category or keyword search. My suggestions to turn things around for her included a switch to the “teen health” category, which had very few competing titles in it that had great sales ranks. And while, for obvious reasons, this author had put her book in the death/suicide category and used those keywords, her book wasn’t doing well. But I followed this same process with a book about teen bullying as it relates to teen suicide. Now there are two things we Americans never like to talk about: death and money (especially whether or not we’ve saved enough for retirement). The idea here is that readers from a new audience will see the book and say: “Oh, I hadn’t considered that!” and, ultimately, purchase the book.
BEST RSS READER 2017 UPDATE
In the Lyme Disease author’s case, I suggested she update the book description to include these other ailments. This particular strategy is specific to non-fiction, and to make it effective, it’s critical that your book description matches this train of thought. Ultimately, this gets the book in front of readers looking for new ideas for managing their illnesses and/or symptoms.įollowing this practice for just about any non-fiction book, we can boost the overall bounce of the book on Amazon.
And so the solution? We presented the author with a set of Amazon keywords tying her book to those issues. The laundry list includes thyroid problems, arthritis, and other ailments that are more frequent search terms. Instead, I dug deeper into the illness itself and discovered that it’s often mimics “other” issues. And, the bigger the number, the lower the number of books sold.Īs I was building recommendations for this author to improve her Amazon performance, it was not as worthwhile to use “Lyme Disease” as a target keyword. Because any books related to it have a high-numbered sales rank. And while reduced competition may sound great, in reality, especially Amazon reality, it’s not really. Despite an increase in Lyme awareness, there aren’t a ton of Lyme Disease books on Amazon. Lyme Disease is a tough market, because it’s not a big one. I recently was performing an Amazon optimization for a book about managing Lyme Disease. Alignment in book marketing Case study: Lyme Disease
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